The 8 marketing mix concepts should be described and outlined. You can then apply these components to your products.
Make sure you explain and assess all 8 Ps (product, prices and promotion, distribution, partnerships and people), when you submit your application.
Make recommendations for your company based on your assessment of your overall marketing strategies, your competition and wider contemporary issues facing marketers.
Your 8ps recommendations should highlight how contemporary issues could impact your organisation’s marketing strategy and marketing strategies.
Contemporary issues include, among others, corporate social responsibility, social media interactions, technological advances, ethical concerns, globalisation, and globalization.
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