RMET6053 Research Methods

Question:

Background

This module is designed to help students prepare a Capstone Project research proposal.

Research Methods, in particular, allows students to conduct secondary research (i.e.

Primary research can be used to enable a more quantitative approach.

The students should be clear about their goals, why they are interested or need to do them, how they will do it and what they expect to achieve.

This includes learning about the best methods and ethical issues.

An assessment is a proposal to the Capstone Project. It will show the above learning and give a solid plan for studying.

The Capstone Project, which is the culmination or student’s degree, can take many forms. These include a dissertation or more real-world projects.

Research and the Professional are the two elective modules that focus on real-world, practical projects.

Assignment Task

To prepare a proposal regarding a suitable subject of investigation. It should include the following:

Introduction with academic rationale, research question and objectives.

Literature Review

Methodology for Research

Answer:

Topic- A Study into the cultural flexibility of being a culturally specific wedding planner in south east England. London and Kent

Introduction

The research project is to explore a South East of England London or Kent wedding planner.

The concept of a bespoke service means that each person is unique and each celebration is different. Therefore, South East Englanders have an unusual experience.

The high economic standards have led to a rapid increase in the demand for these services.

Because of this, the trend towards innovation in weddings in London and Kent is not hindered by any economic constraints.

Because of this growing demand for innovation and trends in wedding events every couple prefers to incorporate something new into their events which stabilizes the sector’s growth.

The research aims to investigate culturally-specific wedding planning flexibility among selected South East England, London, Kent couples.

Background for the Research

We can all agree that weddings have been a valuable and significant celebration for many people around the globe.

McGill (2017) states that wedding is a celebration of a lifetime, which requires intimate gatherings with family and friends.

Widholm & Becker (2015) pointed out that romantic views about weddings are not always the best.

This study focuses on culturally unique wedding planning events. The author mentioned that up until recently, many people believed that the financial needs of a marriage was more important than personal satisfaction.

These things have changed over time and with the adoption of new trends the concept of weddings has changed. People have become more dependent upon bespoke wedding planning.

In Europe, the demand for bespoke is growing rapidly, especially in England. The bespoke wedding industry offers a rewarding career in wedding management.

Martin (2018) says that bespoke weddings work closely with wedding venues and suppliers associates, and all functions are integrated to make an event successful.

However, this article mentions some responsibilities that Bespoke Wedding Planner should fulfill when managing the events. This includes liaising directly with couples to ensure they select the most appropriate wedding venue and wedding suppliers to fit their budget requirements.

Significance Of The Study

While the European wedding culture has adopted a standard benchmark for innovation and bespoke involvement, there is still some mystery as to how bespoke planners are winning the hearts of England and Kent’s cultural wedding.

The research proposed will allow us to discover the trends and influences of culturally unique wedding planners and people’s attitudes towards such establishments.

The study is intended to examine the flexibility of culturally bespoke wedding planning in the South East of England. London and Kent.

The study highlights the possible factors to consider when being a culturally bespoke wedding coordinator.

Here are some of the objectives to help you reach your research goals.

To critically analyze the factors taken into consideration when culturally becoming a bespoke wedding planner

To analyze the trends and future of cultural marriage in England, London, Kent

To determine whether the predicted trends vary based on the location in South East England and London, as well as Kent

Research Question

What are the current and future trends for European Weddings?

The future of wedding planning is what we should expect.

Hypothesis

H0- The perspectives of bespoke wedding organizers are not affected by the existing wedding trends

H1 – The current wedding trends influence the perspectives of bespoke marriage planners

Literature Review

Carter and Duncan (2018) conducted a study that revealed that Bespoke Weddings are a highly rewarding career.

According to this study, there are many sections and supplementary services that can be provided to help deliver Platinum Wedding Services.

These services allow wedding couples to have a “dream wedding” by offering all inclusive packages that offer a great value and high standards.

Storry and Childs (2016) conducted a study and noted that some wedding vendors tend to focus on the development of “Within Reach”, themed wedding packages. This is because they believe that while some couples might desire a more extravagant wedding, it cannot be a one-in-a lifetime investment.

It was also shown that the vast array of themes available to clients allows for customization.

McGill (2017) claims that the wedding is one of the most important and conspicuous rituals remaining in the modern world. This is because it is how people organize themselves.

According to McGill, cultural weddings have been more prominent in recent years because brides-and-grooms are trying to make their own unique and personal day.

The importance of weddings seems to be confined to the surface of the earth.

The reason is that although weddings still serve as a public celebration, the actual rate of marriage in England and the rest of the UK is historically low, due to an increase in divorce and diverse marriages.

Widholm, Becker (2015) found that marriage rates in 2014 were only 25% lower than the 1972 post-war peak. This represents more than 40% less marriages ending in divorce.

The study shows that individual weddings are a major goal for couples in western and European countries.

In England, more than 70% of the weddings took place where there was no other, especially in religious institutions, where couples usually follow a traditional marriage format (Pamment, 2015).

Most of these events are held in municipal registry offices.

These distinctions can be made through different levels of expenditure for wedding receptions traditionally held at the parental home.

Martin (2018) said that worldwide themes weddings are taking place and that it is contributing a lot to the market, especially in the wedding market. Martin (2018) added that couples prefer a themed wedding because it is supposed to increase in popularity and still remains a financial challenge for the couple.

Thee weddings have been disassociated from religious beliefs since the 1990’s. Then, the event of marriage took place.

However, it is worth noting that perspectives have started to replace marriage and were created by some legislative reforms.

These venues have been dominant in recent years and now account for more that 60% of total weddings.

These developments have led to the development of personalized weddings that are distinctive and more valuable than those made for luxury consumers.

(2018) stated that traditions should not be abandoned since individuals are likely to seek uniqueness. Therefore, most weddings still follow a predetermined set of rules and the timing of the traditional ceremonies.

Theoretical Perspectives

Like any other business, the wedding industry has faced significant challenges due to the changing behavior of consumers toward the products.

The theme weddings that exist are often seen as new ideas and this could make them a focal point for wedding planners worldwide.

McGill (2017) cited social influences as the key determinants in consumers’ behavior.

This is because people have a tendency not to deal with issues that can be linked to purchasing decisions.

Torre and Silva (2016) suggested that the social element is also associated with consumer behaviour. This is because customers are more likely to listen to the opinions or suggestions of people outside their social circle, such as peers from the same social class as them and officials.

Halpenny (2016) noted that social influences still exist in the form an interpersonal factor, which is widely recognized as a significant determinant of consumer buying behavior.

(2018) stated that social influences are not uncommon in the weddings industry. Most of the time, the brides and grooms consult external parties for ideas and suggestions on how to enrich the celebration’s context and design.

McGill (2017) also mentioned that culture is a key factor in wedding planning, as there are multiple types of wedding celebrations.

This is because people come from different cultures and backgrounds.

Culture is defined by the way people live their lives. Scholars have stated that this means it is important to highlight it at as many occasions and places as possible.

Cultural behaviour is often expressed in customers’ impulsive purchasing behavior.

This could include some characteristics like the normative influence and emotional suppression as well as the delay for instant gratification.

Torre (2016) and Silva (2016) found that communication can help to create a transparent picture of customers’ buying behavior. However, customers can also be influenced both by regional and cultural factors. This is known as one’s dependent/self-independent concept.

Halpenny (2016) explains that when psychologically analyzed, it can be found that customers are more comfortable with their independence in choosing the products and services that they prefer from other options.

Research Methodology

This chapter will describe the research techniques that were used in the study.

Secondary data analysis will be part of the proposed study. This chapter also will explain how data will be collected, and what research goals will result from the chosen methods.

Research Philosophy

There are three main types of research philosophy: positivism (interpretivism), realism (realism) and interpretivism (positivism). However, these are the most important approaches to social science research methods.

Lewis (2015positivism prefers scientific quantitative methods to intepretivists prefer qualitative humanistic techniques.

In particular, positivist quantitative methods, such as structured questionnaires and surveys, are more reliable than official statistics (Smith 2015).

The other side of the coin is interpretivism. Research findings are often judged on the criteria for meaning as well casual adequacy.

In the study proposed, interpretivism research philosophy is selected.

Justification of the Interpretivism Research Philosophy

The study is needed to determine what bespoke planners see in current and future trends for weddings in England, London, and Kent.

The study should consider the wide-ranging views of planners as well as individuals. This will allow for a more meaningful understanding of social actions and contexts than simply focusing on the statistical modelling that generates quantifiable data.

The best research methodology for interpretivism is therefore the most appropriate.

Research Design

There are three types: exploratory, descriptive and explicatory research (Ledford and Gast 2018, respectively).

Descriptive research allows you to describe, define and identify the context. This helps to explain why it is that way or what it should look like.

Panneerselvam (2014) says that while exploratory studies tend to give angers to the answers already known, they do not provide conclusive statements or answers.

In the proposed study, descriptive research will be used to examine the viewpoint of bespoke in relation to current and future trends in European weddings.

The study will address the flexibility of bespoke wedding planning in dynamic wedding trends.

Data Collection Methods

Humphries 2017: Data collection methods can be broken down into primary and secondary data collection methods.

Further, primary data collection techniques can be divided into two categories: quantitative and qualitative.

In the study proposed, however, primary data collection will not be used as it is meant to be conducted on a wider context, such as the perspectives of wedding trends, and the flexibility for bespoke wedding plan.

Secondary data collection

Secondary data is data that has been published previously and can be used by others in different contexts.

Secondary data is published in books and journals as well as newspaper articles and other secondary sources.

In the current study, however, secondary data will only be collected from case studies, journal articles and magazines, as well as popular news articles from Harvard and BBC news.

Data Analysis Method

The collected data will first be converted to meaningful format, then graphs and tables will be created.

Thematic analysis is used to analyze data.

The content analysis method is used to link the data with literature findings.

To illustrate the major themes, you will need to use some notable quotes from the data sources when presenting the data.

The following will help to identify the major themes.

After that, the theme will be demonstrated by linking the findings back with the literature.

The quality and depth of the discussion will be reflected in a solid reflection.

At the end, the results of the analysis will be presented. The summary will include the findings from the data collection. Finally, the research findings and hypotheses will be connected to the objectives.

Limitation

The study proposed is restricted to secondary analysis.

The study does NOT include a primary study. However, a primary data analysis would have helped increase the study’s relevancy to a larger scale.

Additionally, the selection of journals for review is restricted to certain cases and only cultural.

More papers are needed to examine trends and cultural wedding planners.

Real world data and findings are needed to provide an understanding of how to tailor consider the current trends in cultural weddings in East England and London.

References

Carey L., Cervellon M.C., McColl J., Stewart A., Yuen Y.C.Y. (2018)

Vintage Fashion: An Inter-Cultural Perspective.

In Vintage Luxury Fashion (pp.

Palgrave Macmillan.

Carter, J. and Duncan S., 2017.

Wedding paradoxes. Individual conformity and a ‘perfect day’.

The Sociological Review, 65(1) pp.3-20.

Silva, J.A.V.

My Perfect Wedding: How Mexican consumers’ decisions are influenced by tradition and consumerism.

Marketing Challenges in a Turbulent Environment (pp.

Motives to hold a destination wedding at Canada’s mountains parks.

Mountain tourism: People, places, environments, and sustainable futures.

Re-thinking Social Research: Anti-discriminatory Approaches in Research Methodology.

Gast, D.L. & Ledford J.R., 2018.

A single case study methodology: Applications in special education, behavioral sciences.

Qualitative inquiry: How to choose between five methods.

Health promotion practice 16(4), pp.473-475.

Something old, but something new: The wedding spectacle in contemporary media cultures. Leicester, UK University of Leicester 16 September 2016.

Houston, Bride Ales and Penny Weddings – Recreations, Reciprocity & Regions in Britain From the Sixteenth Century to The Nineteenth Century.

Strategic Communication Campaigns in the Foreign and Commonwealth Office: Management of Mediatization During The Papal Visit, Royal Wedding and Queen’s Visit To Ireland.

International Journal of Strategic Communication, 9(2) pp.118-133.

Research methodology.

Qualitative psychology: An introduction to research methods.

Storry M., and Childs P.

British cultural identities.

Taylor, S.J. Bogdan, R., and DeVault M., 2015.

Introduction to qualitative research methods: An overview and resource.

John Wiley & Sons.

Widholm A. and Becker K. (2015).

Celebrating with the stars: Television in public spaces during two royal weddings.

Celebrity Studies 6(1), pp.6-22.

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